“AI will not replace humans, but those who use AI will replace those who don’t.”
We recently posted about AI on our LinkedIn Page, and, as promised this is the first in our AI three-parter: 10 ways in which AI can give your business an edge.
For each use of AI below, we will share an example app. This is NOT a recommendation for this specific app, it is simply to illustrate with a real-world example typical capabilities. You can find alternatives for each of illustrative apps by using your browser search with a query such as: “Apps similar to [illustrative app]”
You will also find that apps often cover several areas.
- Customer Service & Support
AI-powered chatbots and virtual assistants can handle common inquiries 24/7, reducing the workload on human staff and helping customers and prospects to get information quickly.
Illustrative App: Intercom (Fin AI Agent)
- Marketing & Personalization
AI can help you to target the right audience, automate email campaigns, personalize content, and optimize ads for better Return on Investment.
Illustrative App: Hubspot Breeze.
- Sales & Lead Generation
AI can score leads, automate follow-ups, and even recommend sales strategies based on customer behaviour.
Illustrative App: Zoho CRM
- Financial Management
AI-driven tools can automate bookkeeping, expense tracking, and even provide cash flow forecasting and fraud detection.
Illustrative App: Quickbooks
- Inventory & Supply Chain Optimization
AI can predict inventory needs, optimize stock levels, and reduce waste by analyzing sales trends and seasonality.
Illustrative App: Katana
- Content Creation
Generate blog posts, social media content, product descriptions, and more using AI writing tools — saving time and boosting content output.
Illustrative App: ChatGPT (here is a link to a comprehensive overview video)
- HR & Recruitment
AI can help screen resumes, schedule interviews, ensure regulatory compliance, manage rewards, assist with learning and employee engagement and support performance management.
Illustrative Apps: rather than a single app, here’s a link to an article summarizing 21 HR AI tools.
- Data Analysis & Insights
AI tools can analyze large volumes of data to uncover trends, customer behaviour patterns, and business opportunities that may not be obvious.
Illustrative App: Microsoft Power BI (integrates well with other Microsoft products)
- Task Automation
Automate repetitive tasks like scheduling, reminders, data entry, and follow-ups, freeing up time for strategic work.
Illustrative App: Microsoft Power Automate (using CoPilot integration)
- General Assistance
AI can act as your personal assistant, summarizing long documents, replying to emails, transcribing videos, taking meeting notes, creating presentations, and suggesting business strategies.
Illustrative App: Microsoft CoPilot
Bonus article: The different editions of CoPilot can be confusing, so we have put together a summary of the different editions. Follow us on LinkedIn or subscribe to our newsletter to make sure that you don’t miss it!
“There will be two kinds of companies at the end of this decade: those who are fully utilizing AI, and those who are out of business.”
