AI-Powered Personalization: Your Digital Psychic Shopper
In 2026, AI won’t just be helping you pick the movie to binge – it’ll become your highly-tuned personal shopper. While tracking cookies have enabled ads for yoga mats to magically appear in your Facebook feed when you clicked on a reel about exercise classes, it’s about to reach to a whole new level as generative AI tools replace traditional search engines and browsers.
Social Commerce: Scroll, Stop, Spend
Social media is morphing into a gigantic shopping mall. Livestream shopping is expected to hit $50 billion, with influencers selling everything from lip gloss to lawnmowers while you sip coffee on the couch. Over 17% of all online sales will happen through social platforms, turning your feed into a dangerously convenient, always-open storefront.
Subscription & On-Demand
Why buy once when you can subscribe forever? From groceries to grooming kits, the subscription model is becoming the norm.
Smart Home & Wellness Tech: Your House Wants to Help
In 2026, your home might be smarter than your colleagues. Think robot vacuums that zigzag with purpose, air fryers that preheat themselves, and security systems that could probably pass the Turing test. On the wellness front, tech will help you meditate, monitor your sleep, and maybe even remind you to drink water like a very persistent digital mum.
AI Glasses & Wearables: Fashion Meets Sci-Fi
Google Glass burst onto the scene in 2014 promising Terminator-like features. But, at a cost of around £1500, consumers weren’t wowed enough and the line was finally discontinued in 2023. But AI-powered glasses and wearables are about to make a comeback, offering instant translations, gps directions and augmented reality.
Sustainable & Ethical Products: Green is the New Black
Demand for sustainable and ethically-sourced products will continue to rise, pushing brands to clean up their supply chains and wear their values on their labels.
Wessex IT: Taming Technology So That Your Business Can Thrive
We will continue to ensure that our clients have a solid technology platform by providing:
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the most effective infrastructure – from cloud to Wi-Fi and smart telephone systems
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cybersecurity – sophisticated technology means sophisticated hackers; we’ll keep your data safe
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resilience – sophisticated backup routines so that you can recover quickly from any mishaps
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preventative maintenance – 24/7 monitoring so that issues are flagged and resolved before they have an impact on your business
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responsive support