Facial Recognition For Buyers Of Alcohol & Cigarettes
A pilot scheme involving NCR, the US self check-out machine maker for Asda, Tesco and other UK supermarkets, and Yoti’s digital identity app will use an integrated camera linked to facial recognition software to help improve, simplify and speed up age approval at self check-outs.
Speed & Frustration Reduction
The system is intended to tackle problems such as frustration and delays caused when customers wait for approval when buying alcohol at self check-outs, challenges faced by supermarket employees who have to determine a shopper’s age and either accept or deny them a sale of alcohol or cigarettes, and to help the supermarket to stay on the right side of the law.
How Will The System Work?
An AI-equipped camera will be integrated in the vicinity of the checkout and the facial recognition software will use AI to help it estimate the age of shoppers when they are buying age-restricted items. The Yoti app does, however, require a customer to register their ID and face with the company beforehand.
What About Privacy and Data Security?
Wherever facial recognition software is used, there are always concerns about how the processing and storage of those images (that count as personal data under GDPR) is managed in terms of privacy and security. Yoti is reported to have said that its system will not retain any visual information about users after they have made a purchase.
Where and When?
There are no confirmed details as yet about exactly which supermarket(s) will be involved in the pilot, although some media reports appear to indicate that Tesco, Morrisons and Asda could be the most likely candidates for piloting the technology at some point later this year.
Face Scanning Used For Adverts
A face-scanning system, made by Lord Alan Sugar's company Amscreen, is known to have been used already by Tesco at petrol station tills in order to target advertisements at customers depending on their estimated age.
What Does This Mean For Your Business?
Anything that reduces customer frustration, as well as speeding-up and simplifying the passage through tills, and leveraging staff resources through saving them from having to constantly go to different tills to approve purchases is likely to be good news for the supermarkets. If this system proves to be effective, accurate and successful, it could have many other opportunities for use in other age-restricted services e.g. venue / event entry, and the purchase of certain dangerous / restricted products, and the gambling industry.
While it may make perfect economic and practical sense for companies to use this kind of system, it could be a double-edged sword with some customers. For example, whereas some customers may see the practical and responsible side of the system, others may consider it an unnecessary intrusion with the potential to impact on their privacy and security.